dailypennsylvanian.com - Tournament trip may sway alumni to give: "Tournament trip may sway alumni to give
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[Bill Wells/The Daily Pennsylvanian]
Publicity from basketball loss to Texas could spur giving to Penn's Athletic Department
By ross avila
March 22, 2006
Penn may have been knocked out of March Madness early, but its game in the NCAA Tournament could help the school raise money in the long run.
A national college fundraising expert says that athletic prominence can help spur alumni donations to universities, though the connection may not be quantifiable."
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