Dodge Targets Gen Y with Road Trip for Charity: "Dodge Targets Gen Y with Road Trip for Charity
Dodge High Caliber Challenge Combines Music, Technology and Philanthropy to Appeal to Generation Y
* Three student teams will travel more than 4,500 miles to raise awareness for Global Music Project and funds for Doctors Without Borders * Members of the winning team will each be awarded the grand prize of a 24-month lease on an all-new 2007 Dodge Caliber
AUBURN HILLS, Mich., May 25 -- Generation Y is known for being tech-savvy, passionate and has donated more time to charity than any other generation."
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