Press Release
UTalkMarketing - Iris inspires volunteers for V: "The central theme is ‘What’s your v?’, a strap line designed to engage the youth market to help them match their hobbies and passions to the diverse collection of volunteering opportunities available. The thrust of the activity is that whatever your interest there is a volunteering job, or ‘v’, to suit you. The campaign messaging evolves over time to lead prospects from initial engagement through to advocacy. The targeting and channel selection were developed in conjunction with i-rise the new communications planning venture launched by iris and Rise."
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