Parents Matter: New Study Shows Influence of Family on Giving Decisions - Home - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Parents Matter: New Study Shows Influence of Family on Giving Decisions - Home - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Household income and education levels are usually the key elements fund raisers use to figure out who is most likely to give, but it turns out something else is more important: whether a potential donor’s parents were involved in charitable causes."