Study: 6 Actions That Grow Generous Kids, Future Donors- The NonProfit Times April 4, 2011

Study: 6 Actions That Grow Generous Kids, Future Donors- The NonProfit Times April 4, 2011: "Study: 6 Actions That Grow Generous Kids, Future Donors

What parents say and do when it comes to charitable giving and volunteering makes a big difference in the charitable activities of their children once those kids grow up. Parental behavior had tremendous influence – more than religion, politics, race, household income, or any other measured factors on the generosity of today’s Americans.

These findings are from Heart of the Donor, an in-depth study commissioned by Russ Reid Company of Pasadena, Calif., and conducted by Grey Matter Research & Consulting of Phoenix, Ariz."