Aaron Hurst: Corporate Philanthropy for 10-Year-Olds: An Interview With Deloitte's Evan Hochberg: "I am proud of what I do, but I have trouble explaining it to my kids. I know you recently had to present to your kid's third-grade class for career day. How did that go?
I start from square one -- about how some kids don't have the opportunities they have and how and why companies could help. They all get that, the social impact angle. Then I use an example. If you were choosing an ice cream, and you knew it tasted just as good, and you knew that $1 out of the three or four dollars you spent would go to help a social issue, would you be more inclined to buy that brand? And they would. They got it. So, at least third graders understand the business case for corporate community involvemen"
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