Thursday, May 10, 2007

Give and Take: Three Quick Steps to Attracting Young People to Charities

Via Give and Take

Give and Take: Three Quick Steps to Attracting Young People to Charities: "Three Quick Steps to Attracting Young People to Charities

Barry Hessenius, charity consultant and former executive director of the California Arts Council, still has generational succession on his brain.

Last week his Barry’s Blog discussed a report he recently wrapped up that examined what arts charities in California were doing to attract young people—not just as patrons, but as donors, staff members, and volunteers. The answer, in a nutshell, was not much. Given California’s size and diversity, Mr. Hessenius feels this troubling finding probably applies to arts organizations nationwide."

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