Gels Like Teen Spirit; 3 tips for charities to engage young people effectively | nfpSynergy

Gels Like Teen Spirit; 3 tips for charities to engage young people effectively | nfpSynergy: This highlights how important it is for charities to understand what influences brand perceptions and to ensure they communicate their beliefs and values to children and young people just as strongly as they do to adults. Once ideas about a charity being ‘old-fashioned’ rather than ‘inspiring’ take hold in young people, they may be difficult to shift as they grow older.