Charity Village®NewsWeek: Cover Story: "Pardon the pun, but there's an age old question asked in almost every era of marketing: how do you capture the imagination, attention and spirit of youth? And for practitioners in the third sector, the question is a burning one, considering that philanthropy is a trait that benefits from modeling examples at an early age.
In the current epoch, there's a heavy trend toward leveraging new media - Internet-based social networking sites such as Facebook and Twitter come readily to mind - to reach out to youth and to young, emerging professionals to preach the values of giving back to one's community, whether on a local or global scale."
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