Thursday, October 11, 2012

'Fundraisers are responsible' for low youth giving

'Fundraisers are responsible' for low youth giving: Catherine Miles, of blood cancer charity the Anthony Nolan Trust, was speaking at the CFG members’ meeting in London, where she predicted three key trends in fundraising for the next three to five years.

The first of these was that the tendency for a large proportion of donations to come from a small percentage of donors is likely to continue. “It means that your fundraising team’s relationship with supporters is absolutely critical,” she said.

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